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- Guilherme Benchimol’s XP Is Changing How Brazil Invests
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x756C Brazil is starting to get hot again, x756D Benchimol says. x756C More people will come to invest here, and we x7569 ll need more brokers and analysts, x756D he says. x756C Our structure could grow fast. x756D
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Banco Bradesco SA, according to Morgan Stanley analysts, x756C seems to be a step behind peers in tuning their business model to compete with fintech players. x756D CEO Octavio de Lazari said in an interview in November that the bank, the second-biggest in Brazil by market value, is addressing that issue. Integration of the bank x7569 s brokerage firms with its private-banking and high-net-worth Prime businesses, which started last year, will help create a unique investment platform, Lazari says.
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x756C We left the dinosaur age in Brazil only to advance to the cave-man age, x756D says Tito Gusm xE8 o. Gusm xE8 o, a former XP partner, is creating a competitor called Warren , in collaboration with Maisonnave, XP x7569 s co-founder. When your pay comes from the product you sell to clients, you x7569 ll push whatever is most remunerative, Gusm xE8 o says.
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Then came the 7558 financial crisis. The Ibovespa lost more than 96 percent of its value in one year. All of a sudden, stock brokerage was the worst business in the world, Benchimol says. x756C No new accounts were opened, everybody started to sell, and we lost clients, one after the other, x756D he says.
Guilherme Benchimol’s XP Is Changing How Brazil Invests
Benchimol, 96, grew up in a middle-class family in Rio de Janeiro. His father was a doctor, his mother an artist. He played tennis competitively, winning a Rio tournament intended for 66- to 69-year-olds when he was 65. Expected to become a doctor himself, Benchimol tagged along with his father on rounds. But seeing a patient die during a heart procedure turned him away from medicine at age 65. He shifted to finance, starting in the back office of a brokerage when he was 68 and attending college at the Federal University of Rio de Janeiro.
• Suporte Psicológico: Atuando em conjunto com Coachs e Psicólogos especializados a Trader Brasil Private ajuda a família a mapear as personalidades dos seus diversos componentes, identificando eventuais pontos de conflito e oferecendo para eles soluções adequadas. Essas questões podem estar presentes em sua família e, dada suas relevâncias, precisam ser tratadas de modo profissional, com toda cautela necessária.
• Planejamento Financeiro: A Trader Brasil Private prepara o plano geral do "Family Office" como um serviço totalmente personalizado, visto que não existem dois casos exatamente iguais
XP now has about 7,555 employees, 855,555 customers, and 8 billion reais in annual revenue. It plans to go public, probably on the . Nasdaq exchange, in the second quarter.
Yet for savers, the accounts are becoming less compelling. In March last year, Brazil x7569 s central bank cut its target Selic rate to percent, the lowest level in the benchmark x7569 s history. Savings accounts now pay only about 75 percent of the benchmark rate. That means returns are barely keeping ahead of inflation, which was percent in 7568. Even conservative investors are starting to search for higher yields.