What is Trade Marketing? Definition of Trade Marketing

Trade marketing

Trade marketing


A company that certainly understands its market well is Lululemon, an athletic clothing line. Lulu goes beyond providing their customers with stylish, well-made apparel they have spent time and energy cultivating a community beyond their brand that centers around the beliefs and ideals that the company shares with its target audience. Other companies can emulate Lulu’s approach by discovering the values of their customers and making sure their product and brand image align with them.

Trade Marketing Manager: Job Description, Salary & Skills

Everyone knows about consumer marketing, but how are those companies getting those products in front of consumers in the first place? This is where trade marketing comes in. Trade marketing managers are the first line of sales, making products appealing to the distributors, brokers, and retailers in charge of selling them to consumers.

20+ Trade Marketing Techniques - Simplicable

A trade marketing manager’s salary can vary based on location, education, and experience. The national average salary for a trade marketing manager is $658,988 at roughly $85 per hour, according to Glassdoor.

The Nature of Trade Marketing - Distribution Channels and

Once you’ve conducted your research, it is time to devise a solid plan. Where do you want your trade marketing efforts to take your brand? How much will you invest in in-person tactics vs. digital ones? What are your goals in a month? Six months? One year?

Trade Marketing Manager: Definition, Job Description

If you are interested in the field of trade marketing, check out these links for real-time searches from Glassdoor , Indeed , Monster , and LinkedIn.

Trade Marketing: The Ultimate Guide [Example Strategies]

Many businesses lump trade marketing in with traditional marketing and have one team that handles both aspects. While this certainly works fine for some businesses, it is worth considering having a trade marketing team that specifically focuses on B7B marketing tactics. There are a few different actors on a trade marketing team:

Marketing management programs can be found at the bachelor's and master's degree levels. Students can locate these programs at.

Trade promotions are a rather loose category. In general, they are classified as any promotional approach that hits these two criteria:

Trade marketing managers are responsible for local brand development and selling to companies who can then distribute to their customers. Their target audience will include distributors and retailers who can get the product in front of consumers.

Some everyday tasks in the position include developing and implementing well thought out marketing strategies, like product launches and loyalty programs, that increase success rate and brand perception.


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