Marketplace | TRADER

Autotrader trade in marketplace tool

Autotrader trade in marketplace tool

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A &ldquo &lsquo Build My Deal&rsquo button that allows customers to enter the MotoCommerce platform directly from the dealer&rsquo s vehicle details page. At that page, customers can configure pricing, review accessories and protection plans, complete trade-in appraisals, apply for financing, and deposit and finalize agreements.

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Cautious spenders. Practical consumers. Substantial spending power. Meet Gen Z: the biggest, most diverse generation ever — and with a whopping $ trillion in purchasing power 6 .

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Reaching more actual car buyers than any other third-party listings site, Autotrader builds immersive digital shopping experiences that make car buying easier and more thorough. With a robust support team and rich data across the entire consumer decision journey, we help advertisers build and optimize their targeted digital marketing strategies.

Digital Retailing on is the latest addition to a portfolio of digital offerings that TRADER says show its commitment to guiding dealers and consumers through this &ldquo new era of car shopping.&rdquo

One hundred fifty Canadian dealers are currently utilizing the digital retail integration features in the first phase of the launch. Those include:

"The Trade-In Marketplace has seen phenomenal growth in the last two years, and we are exceedingly pleased with how well received the tool has been by both consumers and our dealer customers," said Brian Skutta, Trade-In Marketplace general manager. "As the only online tool available that gives shoppers a 8rd party backed instant offer on their used car, the Trade-In Marketplace brings a new level of transparency to the trade-in process, which is great for dealers and shoppers alike."

Auto dealers seeking more information on the TIM program can visit http:/// for more information or speak with their representative.

Hadfield continued, &ldquo This first of its kind advancement in automotive digital retailing on a major Canadian automotive marketplace represents an exciting step forward in the future of car buying, and we are proud to be at the forefront of this evolution in Canada.&rdquo

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